VIRGIN PLUS

The aim is to position Virgin Plus as the go-to brand for exclusive access to social experiences.

Individuals, aged 16-30 who are in search of a phone plan that represents a vibrant and social lifestyle.

The desire to connect is inherent in human nature. Individuals seek out avenues for establishing connections with others, whether it's through physical, emotional, or social means.

This target thrives on being social through shared experiences; they want to be apart of social environments where they can build connections through shared activities or conversations.

Human connections are built through shared experiences. Participating in shared experiences can facilitate meaningful connections that enhance our lives and promote social unity.

Virgin Plus is committed to enhancing their customers' social lives. They understand their target market's interests and strive to not just provide a phone service, but also to serve as a source of support. They do this by providing exclusive experiences that compliment their customers' lifestyles.

We want the target to feel that Virgin Plus’ grants them access to exclusive experiences and events.

GET individuals, aged 16-30 who have a vibrant social life 

TO join Virgin Plus as their telecommunications service provider

BY telling them that Virgin Plus will support their social lifestyle by giving them access to exclusive experiences.