PEPTO BISMOL

Pepto Bismol, imfamouly recognized as the pink solution that aids in stomach troubles, has been associated with its liquid form. However, many users are unaware that Pepto Bismol also comes in various other forms making it more convenient to use, eliminating the need to carry the bottle

The Strategy

The Aim

Our aim is to position Pepto Bismol as the go-to brand for fast and effective relief from stomach troubles when on the go.

Who DO We Need To Influence

We’re speaking to working adults who lead busy lifestyles and are always on the go.

Product That Speaks To The Target

Pepto To-Go

The Human Problem

Stomach troubles can occur for a variety of reasons, such as consuming expired leftovers or eating questionable meals. These digestive issues can be uncomfortable and tend to arise unexpectedly, at any point throughout the day.

Consumer Truth

Our target cannot pause their busy schedules when they experience stomach troubles. They do not have time to wait for relief, go home to get their Pepto bottle, or run to the store for medication; they need effective and convenient solutions to handle their stomach trouble while they’re on the go.

Cultural Truth

Pepto Bismol is a trusted and reliable solution that many people use to find quick and effective relief from stomach troubles. Users understand the importance of fast relief and appreciate how it helps them get through their day.

Brand Truth

Pepto Bismol was originally invented with the aim of providing effective relief for stomach troubles. Their continued success and expansion of product lines is a testament to their commitment of providing effective relief, today.

What Needs To Be Conveyed

We want our target to feel confident in Pepto-to-go; that the product will aid them in their busy day when experiencing stomach troubles.

GET TO BY

GET Working adults who lead busy lifestyles and are on the go

TO Feel confident in Pepto-to-go

BY Telling them that Pepto Bismol is an effective and convenient solution to handle their stomach trouble while on the go

Product of the Strategy

Showcased in public restrooms and on billboards across public transportation, malls, and airports

Pepto Bismol tablets used as visual markers in place of washroom signs

Pepto Portable washrooms are strategically placed throughout the City of Toronto, offering complimentary access to the public

Social media, employing platforms like Facebook and Instagram

The Campaign

Planned for an April launch, as winter comes to an end, people begin to travel on flights and return to work after the cold season. This period also sees a surge in stocking up on travel essentials

SAMANTHAMARAL02@GMAIL.COM